unspun tech [def]


The never-before-seen software and hardware we’ve developed to reinvent customized apparel.

our purpose

reduce global carbon emissions by 1% through a new fashion paradigm that is: regenerative, automated, and intentional.

Juno is the software system we’ve created. He's our best friend. Overall, Juno is a simple machine who handles the details of each jean we make and then records the information to our motherboard, Houston, who lives in the cloud.

Don’t overthink it.

Juno uses human intelligence and computational mathematics to dictate fit. Without human error and with as much attention to detail as possible, Juno is the most precise designer on the market.

meet the founders

walden lam | chief hustler

fried rice connoisseur, scrappy fashionary, crossfit padawan, quiet rebel

he has operating, investment and strategy experience in e-commerce, retail & fashion with lululemon, ideo, ggv capital, goldman sachs and oc&c strategy consultants. he has an mba from stanford and is originally from hong kong.

Founder image
Founder image

meet the founders

beth esponnette | chief visionary

wild ultramarathoner, manufacturing nerd

she has led teams and product at mountain hardwear, pearl izumi, techShop & ekso bionics, and was most recently an assistant professor of product design at the university of oregon. she has an mfa in design from stanford and a bs in fiber science and apparel design from cornell.

meet the founders

kevin martin | chief hacker

sleep avoider, design engineer, lover of all things caffeine

he began his first startup in college specializing in robotic camera motion, and later worked on high-precision r&d with medtronic, lockheed martin, and nasa. he has a bs in mechanical engineering from the university of colorado.

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meet the mentors

david kelley | designer, thinker

founder of IDEO and Stanford's d.school

He is Stanford’s Donald W. Whittier Professor in Mechanical Engineering and has been teaching classes within the School of Engineering for more than 35 years. His most enduring contributions are in human-centered design methodology and design thinking.

meet the mentors

bill burnett | designer, educator

author of Designing Your Life

He has been a Consulting Assistant Professor at Stanford University since 1984. He also serves as the Executive Director of the Design Program where he manages the undergraduate and graduate degree-granting programs and advises 70 - 100 students annually.

an interview with the founders

starting from scratch

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Browse our styles and customization options online or with our denim specialist in store.



Get fitted through 3D body scanning technology.



In just a few weeks, jeans designed just for you arrive at your door.


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