design your denim

once you've decided it's time for your dream jeans, you'll need to pick the style and color of your jeans. we have three styles (mission: tapered cut, skinny: slim from hip to ankle, and offline: relaxed fit, easily dressed up), varying denim options, and your waist-rise / leg-length preferences to make your jeans personal to you.   

curious about how difference jeans style will fit on your body? take a look at our fit algorithms here.

fyi: we do things this way to eliminate back-end inventory, wasteful processes, and stereotype inducing norms in fashion. we think that jeans, a staple since the 1800's are a good start in preserving the planet.

let's do this thing together:


what is denim unspun?

jeans with the smallest impact and largest life span. promising minimal impact on planet through zero waste manufacturing technology and maximum impact on consumer confidence through intentional design and thoughtful experiences. 

mission deck

our store experience

"space blue skinny jeans are honestly the sexiest and most comfortable pair
i own."

ed haynes, founder of @coastalfitnesshk